With the momentum of the electronic media taking over every industry, marketing through websites, social media, blogs, and maintaining contacts through smartphone address books have made many marketing executives question the use of classic, printed marketing materials.
Conferences and seminars offer company’s the opportunity to hand out brochures and flyers. Business meetings with possible clients let marketing executives pass out presentation folders and sell sheets. Casual gatherings give individuals the opportunity hand out their business cards. As you can see, even in this digital era, there is still the need for print literature.
Literature is the printed pieces that present your company, its vision, its products and/or services. This can include brochures, business cards, flyers, postcards, sell sheets, posters, catalogs, newsletters, letterhead and even your company envelopes. Every single piece of your marketing material gives an impression of your company’s professionalism, uniqueness and expertise.
With the vast availability of desktop publishing programs to make your own print materials, many companies attempt to internally meet the needs of marketing design.
This is where companies need to halt the urge: since marketing is all about your appearance of professionalism, this aspect should be left to professionals who spend time learning about the latest design techniques, utilize the latest design program suites, and study the industry-specific market as to what is appealing, what works, and what doesn’t.
Here are some points to consider in order to make the most of your marketing materials:
Get your logo and your marketing materials professionally done.
Your logo and marketing materials such as the business card, letterhead, envelope, presentation folders and brochures should convey professionalism. By having your marketing materials designed by professional graphic designers, you ensure that it is designed according to industry standards such as design file dimensions, resolution and bleeds. Furthermore, graphic designers can also suggest paper stock and features such as UV or matte coating, silk or linen stock, spot UV, or other printing features to enhance your materials in the most befitting way. Learn about Halal Print’s graphic design services.
Keep them consistent.
Designing your marketing materials around the same theme and layout will help keep a consistent look across the board, therefore making your print appearance uniform and compatible in any marketing combination.
Use stock imagery or professional photography.
If a picture is worth a thousand words, what sort of impression do you think you are giving with low-resolution, fuzzy and/or questionable images? Investing in stock imagery or professional images of your products for your print materials helps visually represent your company positively.
Don’t be quick to rebrand.
Branding is the sign, symbol, name or design that identifies a company, its services or products from its competitors. Rebranding is the act of reinventing your company’s image through changing its brand. While many companies want to keep up with the newest trends, before rebranding, you need to consider a few things. Is your logo confusing? Does it not portray your company, its products or services appropriately? Consider your clientele, as many customers grow an attachment to a company’s personality and style. One recent failure in rebranding was the store The Gap; when they changed their brand, the outcry was so immense that the company changed back to its original brand within 2 weeks. They also easily recognize your company through its logo alone, so changing it could make customer’s question if the company has been purchased by another company, or if the company is changing its direction.
Analyze first.
There are plenty of other factors to consider with making the most out of your marketing materials, and each one can be determined when a marketing design specialist analyzes your current materials or helps shape your logo and brand for your start up company. If you need assistance designing your materials or brand, then please feel free to contact Halal Print.
Conferences and seminars offer company’s the opportunity to hand out brochures and flyers. Business meetings with possible clients let marketing executives pass out presentation folders and sell sheets. Casual gatherings give individuals the opportunity hand out their business cards. As you can see, even in this digital era, there is still the need for print literature.
Literature is the printed pieces that present your company, its vision, its products and/or services. This can include brochures, business cards, flyers, postcards, sell sheets, posters, catalogs, newsletters, letterhead and even your company envelopes. Every single piece of your marketing material gives an impression of your company’s professionalism, uniqueness and expertise.
With the vast availability of desktop publishing programs to make your own print materials, many companies attempt to internally meet the needs of marketing design.
This is where companies need to halt the urge: since marketing is all about your appearance of professionalism, this aspect should be left to professionals who spend time learning about the latest design techniques, utilize the latest design program suites, and study the industry-specific market as to what is appealing, what works, and what doesn’t.
Here are some points to consider in order to make the most of your marketing materials:
Get your logo and your marketing materials professionally done.
Your logo and marketing materials such as the business card, letterhead, envelope, presentation folders and brochures should convey professionalism. By having your marketing materials designed by professional graphic designers, you ensure that it is designed according to industry standards such as design file dimensions, resolution and bleeds. Furthermore, graphic designers can also suggest paper stock and features such as UV or matte coating, silk or linen stock, spot UV, or other printing features to enhance your materials in the most befitting way. Learn about Halal Print’s graphic design services.
Keep them consistent.
Designing your marketing materials around the same theme and layout will help keep a consistent look across the board, therefore making your print appearance uniform and compatible in any marketing combination.
Use stock imagery or professional photography.
If a picture is worth a thousand words, what sort of impression do you think you are giving with low-resolution, fuzzy and/or questionable images? Investing in stock imagery or professional images of your products for your print materials helps visually represent your company positively.
Don’t be quick to rebrand.
Branding is the sign, symbol, name or design that identifies a company, its services or products from its competitors. Rebranding is the act of reinventing your company’s image through changing its brand. While many companies want to keep up with the newest trends, before rebranding, you need to consider a few things. Is your logo confusing? Does it not portray your company, its products or services appropriately? Consider your clientele, as many customers grow an attachment to a company’s personality and style. One recent failure in rebranding was the store The Gap; when they changed their brand, the outcry was so immense that the company changed back to its original brand within 2 weeks. They also easily recognize your company through its logo alone, so changing it could make customer’s question if the company has been purchased by another company, or if the company is changing its direction.
Analyze first.
There are plenty of other factors to consider with making the most out of your marketing materials, and each one can be determined when a marketing design specialist analyzes your current materials or helps shape your logo and brand for your start up company. If you need assistance designing your materials or brand, then please feel free to contact Halal Print.
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