Advertise on a Budget

Advertising on a budget? With a bit of money-saving strategies, you can get the word out about your company with minimal costs. Here are 10 ways you can advertise in a budget-friendly way:

1) Get a website. With the majority of people researching and looking online for information on products and services, having a website is a crucial advertising medium. While website design can run expensive depending on the site’s functionality and consumer interaction, having a basic website stating who you are, where you are, what you sell or offer, and how to contact you is worth spending your marketing budget on. Halal Print’s basic website design package can get your company's essential info up and on the web.

2) Get into digital business directories. Statistics show that 61% of global internet users research products online. By adding your business to directories like the Yellow Pages, the Yahoo business directory and Google Places for Business, potential customers can locate you more easily.

3) Give away branded merchandise. People love free stuff. While there are plenty of items to choose from, utilize items that people mostly use such as t-shirts, cups, pens and key rings. Keep with simple layouts and designs to minimize costs, such as using 1 or 2 tone color schemes.

4) Utilize business cards. Even with the advent of digital address books, business cards still uniquely reinforce references and recommendations. To even some business prospects, the business card still stands as a conventional way to maintain contact information. Keep a stash with you on hand so you can hand them out or put them on bulletin boards. Business cards run cheap, just check out Halal Print’s Premium business cards where you can get 500 for only $21.  Want yours to stand out from a stack of business cards from competitors?  Then invest in something that makes your different such as the square business card or silk stock.

5) Sponsor events. Conferences, seminars, television and/or internet programs and special events give advertisers commercial spots, verbal mentions and space in their handout programs to market to target audiences. While sponsorship can get expensive, choosing from lower level sponsorship packages can fit many budgets and still give companies or organizations visibility.

6) Brand your business vehicle. Branding your vehicle gives you advertising on the move; you can easily establish local presence merely while driving around. Vehicles can either utilize full body vehicle wraps that fit over your vehicle’s exterior, or simple car magnets that can be placed on car doors. While vehicle wraps are custom to a model’s design, car magnets can be easily taken off and moved to other vehicles. We offer car magnets starting at $55/per pair.

7) Ask for referrals. Word-of-mouth marketing (WOMM), commonly known as referrals, remain as one of the best advertisements for any business. Why? (1) They’re free! (2) They also serve as an authentic customer review – if a customer is pleased with your services or products, they let others know. When people feel that someone they trust can tell them that this company or organization is reliable and provide good service, they are more inclined to try them out.