E-commerce, or the commerce of trading goods and services online, is a rapidly developing avenue for any business. The convenience online stores provide helps fuel online buyers. But how do you get users to buy instead of browse?
If you are a retailer without a store online, you could possibly be missing out on potential customers. If you have a site online, is it pulling in the traffic you need? Developing content rich sites, user-friendly interfaces, and appealing layouts takes balance.
With a lack of balance, many online stores suffer from frequent shopping cart abandonment, the act of visitors beginning the checkout process but never completing it. This is where analytics can show that a website is pulling in traffic, but not sales. This could be puzzling to ecommerce owners.
Below are a few ideas on increasing your sales with your online store:
Focus on your customer list. The customer list is a valuable tool for any company; these are the people who have already bought from you. The potential to turn a one-time customer into a frequent customer is more likely than it is with turning a potential customer into a one-time customer. On a monthly basis, utilize email campaigns to promote your products and services. Offer discounts and coupons. Through email campaigns to your own customers, you increase your own companies awareness.
Offer bundled products. Combining products into product packages helps take a one-product sale and turn it into a multiple-product sale. This in turn makes it a more profitable transaction. Product bundling works great with items that require accessories, or work in sets.
Offer a range of product prices. Make your ecommerce site appealing to customers of all budgets. If a person with a smaller budget finds your store online and immediately notices the prices are out of their range, you risk to possibility of them leaving your site. By offering low price to high price ranges on your items, you increase the probability that you can net one customer.
Let a cheaper item be the bait. Most customers are enticed by a cheap deal. By offering a cheap, low margin item either through an email campaign or from your home page, then linking other items or “by more items and save” tactics, you increase the possibility that the cheap deal technique reels in a profitable sale.
Free Products. If you don’t offer it cheap, then offer it free. The word “free” rings in anyone’s mind like they are getting a deal. Whether its offering free shipping, or getting another item free when they purchase a certain amount or a certain product, this tactic has helped plenty of businesses increase sales.
Need an online store or need someone to make yours more streamlined and appealing? Then contact us for a free estimate!
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