Get Customers to Open Your Email

If you are an email marketer, then a great deal of your time is spent writing emails for your customers and potential clients. These emails not only serve as a means to convey important information, events, discounts, and information on your products, but they also serve as a pathway to your business. While you might dedicate a good amount of your time creating these emails, there is no guarantee that your clients will even open the email. Part of being a successful email marketer is writing read-worthy, and click-worthy emails.

Below are a few pointers in writing successful emails:

1. What would you read? Put yourself in the position of your client. Would you open the email? Think about the emails you decide to open, and the ones you choose to delete. When scripting up your email, write as if you are part of the audience.

2. Make it straight and to the point. When your email is initially opened, what stands out? Let your most important elements that you are trying to convey stick out and use the least amount of words as possible. When an email becomes too lengthy, users might pass up the chance to read your email entirely.

3. Your subject line is your punch line. Make sure your subject line entails what your email is about. Make it interesting, informative, creative, and/or humorous if you have to. It might be the only thing they read from your email, so let it convince them why they should open the email. Many customers will bypass reading an email simply because the subject line does not interest them.

4. Utilize the first few lines correctly. Most email inboxes display the first few lines of an email as a preview to it’s content. After the subject line, this is your next opportunity to grab their attention. Layout your email design correctly; if your email is mainly graphics, make sure to throw in some text at the top so their inboxes pull it in.

5. Customize emails to what the user is interested in. When a user signs up for your mailing list, let them check off what they are interested in. For example, stores can offer emails on the latest coupons, or notifications on new products in a specific department. This idea works great for large businesses that can offer many options.

6. Help people save money. Nothing speaks like “free” or “discount”. If a customer has been contemplating buying a particular product or trying out a new restaurant, a monthly or weekly savings offer could increase the likelihood that they would open your email.

7. Inform Them. People love to learn. When emails offer information relative to a customer’s interest, practice or industry, the chances they would open your email increase. This tactic can even be used when your business is primarily into selling; switch up your content between selling and informing to keep the customer intrigued.

Need some help? Then let Halal Print design an effective email that balances layout, imagery and content to get your information across. Contact us for a quote.